All Marketing. . . .all the time

Trendwatching is touting the rise of "foreverism:"

FOREVER PRESENCE, with its effortless getting and staying in touch, is already facilitating a deafening (well, metaphorically speaking) conversation, that will continue between friends, family, strangers, foes, and yes, brands, in every possible combination until the end of times.

And while we have no intention of re-hashing the benefits of co-creation, we just want to point out that, ten years after the cluetrain manifesto (‘markets are conversations’) was published, it took a real-time publishing / conversation platform like Twitter to entice (big) brands to finally publicly interact with their customers.

Are you prepared to be in touch with and selling to your customers and prospects 24/7?  (Neither am I.)

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