Shoes by Subscription

Imelda Marcos would have loved this.  Springwise reports on a new Internet venture--ShoeDazzle.  It places custom orders for shoes for subscribers every month based upon each subscriber's fashion sense:

Users of Los Angeles-based ShoeDazzle begin by taking a fashion survey, the results of which are used to guide the company's personalized shoe selections. Each month, ShoeDazzle's personal stylists then send the user an email with five new shoe choices, handpicked to suit her personality and fashion preferences. The user simply logs into the site to select the pair she wants, and it gets shipped out for free. Monthly membership costs USD 39, which covers the shoes and shipping. Members can skip a month's selections, in which case they won't be charged; they can also return or exchange shoes they don't like.

Nothing's quite as much fun as digitally powered decadence!

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